Jim Tyler pretty much grew up in the boat and motor dealership that his father started 50 years ago when he took on some boat lines and became a Johnson dealer. Jim worked summers at the dealership while in high school and college and then
joined the company full time when he graduated. He successfully grew the business over the years and became highly respected by all of his suppliers and other dealers. But then the marine industry started tanking in 2008, and Tyler Boats, like thousands of other boat dealers, saw its boat sales almost screech to a halt. Continue reading Dealer downsizes to survive