Digital book now available on CD—Only $14.95 (shipping included*)
Marine industry veteran Ben H. Sherwood, walks you step-by-step through merchandising fundamentals that have been used successfully by 100’s of marine retailers. After reading this book you’ll thrive in marine retailing by:
- Implementing strategies that work best for your business
- Maximizing sales and profits in service, parts and accessories
The CD contains the complete original edition of How to Succeed in Marine Retailing in digital form (PDF file).
*Shipping included to addresses in the United States. Please contact us for international options.
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Valuable information inside includes:
- Sales Techniques
- Handling Difficult Customers
- Improving Your Store’s Interior & Exterior
- Merchandising & Signage
- Pricing, Advertising & Sales Promotion
- Selling Accessories
- Service & Parts Departments as Profit Centers