There’s no doubt consumer buying habits are changing dramatically with more and more people shopping for goods and services on the Internet. So it behooves all dealers to not only have a website but to make darned sure that it’s a really good one with a high Google ranking. Continue reading Boost business with your Website
Category Archives: Articles
It’s a dealer’s market now, especially with 2010 dealer agreements
We have all heard the term, “It’s a buyer’s market.” Well I think we are currently in what I would call a “dealer’s market,” especially as regards dealer agreements. Very soon most manufacturers will be starting their annual re-signing process. But this year things can be a bit different for dealers. Continue reading It’s a dealer’s market now, especially with 2010 dealer agreements
Handling an Irate Customer
Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood
It is inevitable that from time to time you will have an irate customer in your store. Whatever made the customer upset may be real or perceived. Either way, how you or your personnel handle such situations can keep or lose customers. Continue reading Handling an Irate Customer