Category Archives: Articles

Is the Right to Screw-up in the Bill of Rights?

Earlier in my life, I did a lot of business flying in small planes. The joke about flying being hours of boredom punctuated by moments of sheer terror can be alarmingly close to the truth. I lost a good friend and fellow pilot last week to an aircraft accident. He managed to save all his passengers with truly superior airmanship. His two engines quit one following the other shortly after takeoff. He touched down initially on a pond in a subdivision, because that was the best shot he had – maneuvering to miss a house with a family inside in the process. His son and co-pilot said he never uttered another word after the engines began deserting him. He just used his skills and knowledge in his few remaining moments to make a difficult best of a really bad situation. I would like to think I would have done as well, but I wouldn’t want to bet on it.

Pilots are granted by law a tremendous latitude in a flying emergency to try and save their aircraft and all aboard. That used to be the case on the waters, too. I fear that we may be letting that slip away. Continue reading Is the Right to Screw-up in the Bill of Rights?

If it’s broke, it’s broke. Fix what you can.

My father used to say that even selling nails was fun if you sold a lot. Many of us chose the boat business not only for a livelihood but to have fun even when sales weren’t over the top. It was certainly more fun when they were.

Recent financial events have taken the fun from even such a great endeavor as “messing about in boats.” We are all examining the question of how to get this fun back and at least stay alive financially until things improve. I have been a member of ABBRA (American Boat Builders and Repairers Association) as well as MRAA for virtually all of my career in the recreational marine industry. I have noticed that these boat yard guys get hit more gently when adversity overtakes the boat business, even though many are also dealers. That must be because real boaters continue to fix up and spruce up when they can’t (or won’t) afford a new boat. Continue reading If it’s broke, it’s broke. Fix what you can.

Perception is Reality!

What image comes to mind when prospective customers think about your dealership?  What feelings does it evoke in them?

When I was head of sales for Johnson and Evinrude, one of our good dealerships was very successful in creating the perception in customer’s minds that it was the trustworthy place to buy a boat and motor and also to have it serviced. It was a well-deserved perception, as they did indeed sell quality products at fair prices and provide excellent service.

Gene and Hank (not their actual names) were partners in a Midwest dealership in a very competitive market. When asked, “Why should I buy a boat from you,” Gene, who handled most of the sales, would respond with, “Because you get me when you buy a boat here.” When asked, “What does that mean,” Gene was always ready with his answer. Continue reading Perception is Reality!