Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood
It is inevitable that from time to time you will have an irate customer in your store. Whatever made the customer upset may be real or perceived. Either way, how you or your personnel handle such situations can keep or lose customers. Continue reading Handling an Irate Customer
Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood
Some customers don’t want to be waited on when they first enter your store. Greet them, but if they don’t want to be waited on, leave them alone for a while. This is where signs kick in. In-store signs are silent workers. Continue reading The Importance of In-Store Signs
When I learned that Boat and Motor Dealer magazine’s 50th anniversary was in 2008, it made me realize that I have been involved with this industry just a few months shy of 50 years. Time flies when you are having fun. Actually time flies by even if you are not having fun. Much of the almost 50 years I have been involved in this industry were great fun – but there were times when it wasn’t so much fun. But it seems to me that each year time seems to fly by faster than the year before. Continue reading My Memories of the Past 50 Years: Time Flies When You’re Having Fun