All posts by Ben H. Sherwood

About Ben H. Sherwood

Ben H. Sherwood is a marine industry veteran and a marketing consultant who operates Sherwood Marine Marketing in Pleasant Prairie, Wis. For more info, click About on the main menu.

Keep Your Parts Inventory Safe

After owning my Chevy dealership for only a couple of months (purchased after I retired from the corporate world), I had my parts department staff take a complete inventory. Much to my surprise and dismay, there had been significant slippage in the total inventory value. It was worth quite a bit less than it should have been.

A few months earlier, during the process of buying the dealership, I had arranged for some auto parts professionals (parts department personnel from a couple of nearby Chevy dealers) to do a complete inventory of the parts department. I wanted to know exactly what I was paying for. It proved to be a good thing, too, as the actual value of the inventory was considerably less than what the selling dealer had listed on his books. And we learned there were a number of obsolete and slow-moving parts that the pros recommended I not only exclude from the dealership overall purchase price, but consider pitching out. Based on their input and reduced parts inventory value, the overall purchase price of the dealership was reduced to reflect this difference.

Now, just a few months later, the inventory value was again dramatically lower. Furthering my concerns, the parts manager reported in a staff meeting that when he or his team would go to pull some parts for over-the-counter sales or in-house service work, sometimes the items were not there even though the computer listed them as available. I decided then to start a quiet but intense investigation to see why the parts inventory dollars were not what they should be and why parts were missing when the computer inventory showed them in stock. Continue reading Keep Your Parts Inventory Safe

Boaters Will Keep Boating

Worried that no one will come to boat shows this year? Or stop boating and fishing? I’m not, and here’s why.

During the energy crisis of the early 1970’s, I recall seeing people lined up at gas stations hoping to buy some gas. I was one of them at times. As January and the New York Boat show rolled around, we at Johnson and Evinrude were worried that this big show would be a bust. We feared that people wouldn’t buy or use boats and outboards due to the gas shortage. We were wrong.

The New York boat show wasn’t the best attended that I had seen, but it was sure better than any of us expected. I still remember one man I visited with in our exhibit who, when asked how he felt about the energy crisis, said, “If I have to, I’ll ride my bike to work so I’ll have enough gas to go boating and fishing.” That reminds me of an old saying that goes something like this, “You can take away a man’s tools, but don’t try to take his fishing rod because then you will have a real fight on your hands.” Continue reading Boaters Will Keep Boating

The Entrepreneurial Spirit

Webster defines an entrepreneur as, “one who organizes, manages, and assumes the risk of a business or enterprise.” Most all dealers and many boat builders have the entrepreneurial spirit. They are in business because they love it and don’t want to work for someone else.

One of my older brothers was a classic entrepreneur, starting at a young age. In high school, Jim worked at a gas station for spending money and soon bought his first car out of his earnings. After fixing it up a bit he then sold it for a profit and bought another car. He kept doing this all through school, buying and selling cars and each time, making a profit and trading up the year and model of the car.

Taking a big risk

After getting out of the Navy, he bounced around between several jobs but didn’t like working for someone else. So he finally bought a run-down Lincoln Mercury dealership “on a shoestring,” as they say. Over the next thirty years his business grew, he became incredibly successful, and made a ton of money as an entrepreneurial car dealer. Continue reading The Entrepreneurial Spirit