How to Succeed in Marine Retailing, by Ben H. Sherwood
Digital book now available on CD—Only $14.95 (shipping included)
Marine industry veteran Ben H. Sherwood, walks you step-by-step through merchandising fundamentals that have been used successfully by 100’s of marine retailers.
After reading this book you’ll thrive in marine retailing by:
- Implementing strategies that work best for your business
- Maximizing sales and profits in service, parts and accessories
The CD contains the complete original edition of How to Succeed in Marine Retailing in digital form (PDF file).
Click on the images below to view, click enlarged image to close.
Front Cover
Table of Contents
Back Cover
Valuable information inside includes:
- Sales Techniques
- Handling Difficult Customers
- Improving Your Store’s Interior & Exterior
- Merchandising & Signage
- Pricing, Advertising & Sales Promotion
- Selling Accessories
- Service & Parts Departments as Profit Centers
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