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Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood It is inevitable that from time to time you will have an irate customer in your store. Whatever made the customer upset may be real or perceived. Either way, how you or your personnel handle such situations can keep or lose customers. … [ READ MORE of this article and comment ]
Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood Some customers don’t want to be waited on when they first enter your store. Greet them, but if they don’t want to be waited on, leave them alone for a while. This is where signs kick in. In-store signs are silent workers. … [ READ MORE of this article and comment ] |
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