How to Succeed in Marine Retailing

Digital book now available on CD—Only $14.95 (shipping included*)

How to Succeed in Marine Retailing, by Ben H. Sherwood
How to Succeed in Marine Retailing, by Ben H. Sherwood

Marine industry veteran Ben H. Sherwood, walks you step-by-step through merchandising fundamentals that have been used successfully by 100’s of marine retailers. After reading this book you’ll thrive in marine retailing by:

  • Implementing strategies that work best for your business
  • Maximizing sales and profits in service, parts and accessories

The CD contains the complete original edition of How to Succeed in Marine Retailing in digital form (PDF file).

*Shipping included to addresses in the United States. Please contact us for international options.

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Valuable information inside includes:

  • Sales Techniques
  • Handling Difficult Customers
  • Improving Your Store’s Interior & Exterior
  • Merchandising & Signage
  • Pricing, Advertising & Sales Promotion
  • Selling Accessories
  • Service & Parts Departments as Profit Centers
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