Over the past several months I have found myself watching closely the economic issues surrounding this marine industry of ours and have realized, though it is struggling, there are some interesting opportunities presenting themselves to forward thinking aggressive dealers. Continue reading Is now the right time to think about new product lines?
Times are very tough we all know that. “So what,” some might say! Well the “so what” might be a key to your survival through these difficult times and might even mean growth for your business! Having said that, the “so what” will most likely be different for each and every dealer.
The real goal is bringing in more business to your dealership so you can show a profit in your business and eventually grow it in this economy. So, as I said in a previous article, “change is in the air and most likely required!” Are you prepared to look for new business? Continue reading How can I get a bigger piece of a smaller Pie?
Wow! What a series of events has occurred over the last 12 -18 months, changing our economy, our financial system and to a great degree our beloved marine industry. Looking back at the prosperity the marine industry has enjoyed over the past decades makes it difficult to get one’s arms around the course of action each dealership might need to follow in order to remain (or get back) on track as the U.S. and world economies begin their slow recovery. Continue reading The Marine Industry is Changing… Do you need to as well?